
Bible sales surge by 87% as Generation Z rediscovers faith
Bible sales in the UK have risen sharply, increasing by 87 per cent from £2.69 million in 2019 to £5.02 million in 2024, according to new data from SPCK Group and Nielsen Book Data. Publishers and researchers attribute this growth to Generation Z’s renewed interest in spirituality, marking a striking cultural shift. While overall non-fiction…